Consumer behavior research

The research on marketplace metacognition and social intelligence is being one of the new trends on consumer behavior research .

对市场元认知和市场社会智力的研究正在成为消费者行为研究的新趋势之一。

In consumer behavior research field , the customer word-of-mouth ( WOM ) has great effect on the attitude and behavior of other customers .

在消费者行为研究领域，顾客口碑宣传对其他顾客的态度和行为具有巨大的影响作用。

Consumer Behavior Research Based on Regional Difference : Ways and Methods

区域差异的消费行为研究：路径与方法

Consumer Behavior Research is one of the most experienced market research companies in China .

简博是中国众多市场调研公司中最具经验的公司之一。

Study on the Influence of Religion on Consumer Behavior Research : Foreign Literature Review

宗教对消费者行为影响研究：国外文献评述

The Advances in Consumer Behavior Research of Online Bookstore

网上书店购买者行为研究进展

Consumer Behavior Research on Tonic Wine

保健酒消费行为研究

From studying reference group to consumers ' propensity to observe , provides a new perspective for consumer behavior research .

由对参照群体的研究过渡到到对消费者观察倾向的研究，为消费者行为研究提供了一个新的角度。

Secondly , author analyzed the situation of ethical consumer behavior research between domestic and abroad to find out valuable reference .

其次，对国内外消费行为的伦理研究现状进行分析，寻找可借鉴的有价值的参考。

Information seeking plays an essential role in consumers ' decision-making and product-purchasing , which is also one of the important contents of consumer behavior research .

信息搜寻是消费者决策和产品购买的重要环节，也是消费者行为学研究的重要内容之一。

Secondly , the study is based on the content of this article and young people from the consumption of consumer behavior research in the field of related literature are reviewed .

其次是根据研究内容，本文从消费者行为研究和青少年消费研究等方面对国内外相关文献进行了回顾。

Consumer behavior research is becoming the basis of marketing event . The insight into consumer behavior of target market has been the precondition of building competition advantage .

消费者行为研究是市场营销活动的基础，对目标市场中的消费者行为的深刻理解也已成为构建竞争优势的前提条件。

Nostalgic products selling on the Internet , activates a nostalgic consumption of new business opportunities , opened up a new field of nostalgic consumer behavior research .

怀旧产品在网络上的热销，激活了怀旧消费新商机，开辟了怀旧消费行为研究的新领域。

Since the nineteen eighties , due to changes in the market , the consumer behavior research has become the focus of attention in both the marketing and enterprise managers .

自20世纪80年代以来，由于市场变化的需要，消费者行为研究已成为营销学和企业管理者们共同关注的焦点领域。

Impulse buying is an important area of consumer behavior research content , the self-regulatory resource on the Influence mechanism of impulse buying is one of the hot recent study abroad .

冲动购买是消费者行为领域的重要研究内容，而自我调节资源对冲动购买的影响机制研究是近期国外的研究热点之一。

Due to the appearance of online shopping , the mechanism of perceived risk in the new kind of purchasing situation has become a focus in the field of consumer behavior research .

近年来，由于电子商务的迅猛发展，网络购物情境下消费者的感知风险问题已成为消费者行为学研究的一个热点。

The consumer behavior research is a time-consuming and " tasteless " work . But no one will deny its fundamental role in marketing , nor can we overlook its prime role in developing marketing strategy .

消费者行为研究是一项费时和乏味的工作，但是没有人否认它是营销其它领域研究的基础，同时也不会有人否认它是各种营销策略制定的重要依据之一。

At the specialization network , the more compelling research areas were brand , product , and consumer behavior research , but according to network centrality indices , marketing strategy , service marketing and sales management were the more central areas .

从专业层面看，营销学科中最引人注目的研究领域是品牌、产品以及消费者行为的研究，但是最具中心性的研究是营销战略、服务营销和销售管理的研究。

The content of part IV is the housing market consumer behavior research . Based on the previous two chapters , it explores on the basis of domestic consumption in the internal psychological activities and strategies , summarizes the residential market consumer behavior patterns .

第四部分住宅市场消费者行为研究，在前两章基础上探讨住宅消费者的内部心理活动及策略，总结住宅市场消费者行为模式。

The C2C electronic commerce practitioner faces at present how a key question the store has the profit through the net on . Therefore , to this new promoting education condition consumer behavior research , understanding the newest expense tendency becomes the main question which this article studies .

电子商务实践者目前所面对的一个关键问题是如何吸引浏览网上商店的消费者进行购物。因此，本文对这一新兴业态的消费者行为及最新的消费趋势，进行了研究。

Chinese Consumer Purchasing Behavior Research & From the Perspective of Confucian Values and Lifestyles

中国消费者购买行为研究&基于儒家价值观与生活方式的视角

The study enriches the consumer complaining behavior research , and provides suggestions on complaint management and channel building for enterprises .

旨在充实顾客投诉研究，为企业的投诉管理和渠道建设提供一定的指导和建议。

This dissertation applies transaction cost theory , relationship marketing theory , strategic management theory , network organization theory and consumer behavior theory in CVM research .

本文在研究顾客价值管理时，综合运用了交易成本理论、关系营销理论、战略管理理论、网络组织理论和消费者行为理论。

The research method , not only with the factor analysis , also used multiple regression , Logistic regression was used to detect kinds of factors influence consumer buying behavior , make research findings more scientific and convincing .

在研究方法上，不仅用了因子分析，还运用了多元回归，Logistic回归等方法检测种因素对消费者购买行为的影响程度，使研究结论更具科学性和说服力。

We explore the shopping situational factors in the supermarket and how it affects consumer behavior in the user research phase . We selected seven categories of contextual factors to establish a context-aware model .

在用户研究阶段通过超市实境观察探索购物活动中的情境因素及其如何影响消费者行为，在此基础上选择了七类情境因素建立了系统的情境感知模型。

Currently , Academic research on consumer nostalgia focused on traditional consumer environment , the lack of nostalgic consumer behavior research under the network environment of virtual experience .

目前，学界对怀旧消费的研究主要集中于传统消费环境，对网络体验环境下怀旧消费行为研究存在不足。

Existent studies on consumer behavior are mostly in fields such as economics , marketing or consumer behavior research , etc , and discussion from the perspective of sociology are quite few , studies based on the perspective of lifestyle are even rarer .

目前关于消费行为的研究大多集中在经济学、营销学、消费者行为学等领域，真正从社会学角度来研究的很少，而基于生活方式视角的研究则更是凤毛麟角。